Editor's note

Change. Sometimes, we force it upon others. And sometimes, it’s forced upon us. Every year, we hear of industries being knocked on their heads by the digital storm. In 2020, however, it’s a non-digital storm that blew across the globe in an unprecedented scale and tested our digital capability. How ready were you to serve and service your customers when face to face interaction was not an option?

At this year’s 14th Annual Aftermarket Business Platform, game-changing leaders will share their journeys, strategies, failures, and insights into what it takes to shape the service business of tomorrow, today.

This year’s edition will be a fully virtual summit spanning over the course of five days, with plenty of networking opportunities as well as charismatic keynotes. The platform will act as a resource center with exclusive live and on-demand content added continuously from the launch day till April 2021.

Some keynotes to look out for:

    • Transforming Service Business: from Data Analytics to Profitable Sales
      Emilie Giraudet, Head of Service Business Support, GEA
    • How to avoid becoming the next Cambridge Analytica
      Julian Wheatland, Former COO & CFO, Cambridge Analytica
    • Digital Transformation
      Christian Baudis, Digital Entrepreneur, Futurist & Former MD of Google Germany
    • Building a Common Framework for Servitization
      Daniel Cho, Senior Director of Marketing, Strategic Pricing, Philips Healthcare
    • Servitization: How to Shift Internal Mindsets
      Paolo Dazi, SVP Port Services Business Unit, Konecranes

Hope to see you on the line, this fall!



Thomas Igou
Head of Content