{"id":5802,"date":"2018-04-20T11:59:25","date_gmt":"2018-04-20T11:59:25","guid":{"rendered":"https:\/\/www.copperberg.com\/aftermarketeurope\/?p=5802"},"modified":"2024-07-09T19:10:33","modified_gmt":"2024-07-09T19:10:33","slug":"webinar-with-todd-snelgrove-from-abb","status":"publish","type":"post","link":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/","title":{"rendered":"Webinar with Todd Snelgrove from ABB"},"content":{"rendered":"<h1><span style=\"color: #000000;\">Exclusive Webinar with Todd Snelgrove, VP, ABB<\/span><\/h1>\n<p dir=\"ltr\" style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 10px; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px; line-height: 21px; color: #333333; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;\"><strong style=\"box-sizing: border-box; padding: 0px; margin: 0px; font-weight: bold;\">How to get started with the power of value<\/strong><br style=\"box-sizing: border-box; padding: 0px; margin: 0px;\" \/>Copperberg and Todd Snelgrove hosted an exclusive webinar looking into the power of value. \u00a0In the webinar you will learn how to increase You and Your Customer\u2019s Bottom Line by demonstrating, documenting, procuring, pricing and selling based on best Total Profit Added\u2122.<\/p>\n<p dir=\"ltr\" style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 10px; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px; line-height: 21px; color: #333333; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;\"><span style=\"font-weight: bold; font-size: 14px;\">Session description:<\/span><br style=\"padding: 0px; margin: 0px;\" \/><span style=\"font-size: 14px; background-color: #ffffff;\">You already know the importance of pricing for your value. How do you persuade customers to be able to pay for that value? The newest and best method to get customers to want and be able to pay for value is an evolution of measuring the Total Cost of Ownership of your offering for a customer to the more holistic term of Total Profit Added\u2122. In this session, Todd Snelgrove\u2014who literally wrote the book on price for value\u2014will show how and why being able to articulate your value message to customers will make you 24% more profitable than your industry\u2019s average while also helping your customers. In fact, Professional Procurement that makes buying decisions based on best value\u2014as measured by TPA\u2122\u2014are 36% more profitable than companies that don\u2019t. This is your chance to learn from Todd\u2019s 20+ years of experience in developing the tools, techniques, measurements, and methods to do pricing right.<\/span><\/p>\n<p dir=\"ltr\" style=\"margin-bottom: 10px; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px; line-height: 21px; color: #333333;\"><span style=\"font-weight: bold;\">In this webinar you will get an introduction on:<\/span><\/p>\n<ul style=\"margin-bottom: 10px; margin-left: 20px; color: #333333; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px;\">\n<li dir=\"ltr\">\n<p dir=\"ltr\" style=\"margin-bottom: 10px; font-size: 14px; line-height: 21px;\">What really is Value<br \/>\n<span style=\"font-size: 14px;\">Procurements willingness to pay for value<br \/>\n<\/span><span style=\"font-size: 14px;\">Quantifying Your Value<br \/>\n<\/span><span style=\"font-size: 14px;\">Selling Value<br \/>\n<\/span><span style=\"font-size: 14px;\">Pricing Models for Value<br \/>\n<\/span><span style=\"font-size: 14px;\">Communicating Value<br \/>\n<\/span><span style=\"font-size: 14px;\">Best Practices to drive implementation and adoption of a Value strategy<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"margin-bottom: 10px; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px; line-height: 21px; color: #333333;\"><span style=\"font-weight: bold;\">The Speaker:<\/span><\/p>\n<p dir=\"ltr\" style=\"margin-bottom: 10px; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px; line-height: 21px; color: #333333;\"><img decoding=\"async\" style=\"padding: 2px; margin-right: 10px; border: 1px solid #cccccc; vertical-align: middle; display: block; height: 150px; width: 150px;\" src=\"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg\" alt=\"\" \/>Todd is Vice President, Marketing, Collaborative Operations for ABB and the former Global Vice President of Value at SKF, with over 15 years\u2019 experience in being the team leader on understanding, presenting, calculating, pricing, and purchasing on Total Cost of Ownership (TCO) or Total Profit Added\u2122 (TPA\u2122)<\/p>\n<p style=\"margin-bottom: 10px; font-family: 'PT Sans', Verdana, Geneva, sans-serif; font-size: 14px; line-height: 21px; color: #333333;\">He is acknowledged to be a leading subject matter expert in the field of value. Todd has developed and implemented his leading insight into strategies for sales and marketing programs, strategic account management, customer value partnership agreements, TCO procurement strategies, and numerous programs that help customers and his company increase profitability by measuring and understanding Total Profit Added\u2122. Todd has demonstrated successful customer partnership agreements with Global Fortune 1000 companies, in numerous industries and segments, in all geographies of the world.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RMm6eehDHn4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[\/content][\/efcb-section-html]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exclusive Webinar with Todd Snelgrove, VP, ABB How to get started with the power of valueCopperberg and Todd Snelgrove hosted an exclusive webinar looking into the power of value. \u00a0In the webinar you will learn how to increase You and Your Customer\u2019s Bottom Line by demonstrating, documenting, procuring, pricing and selling based on best Total&nbsp;<\/p>\n<p><a class=\"btn btn-style\" href=\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5802","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar with Todd Snelgrove from ABB - Aftermarket Business Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar with Todd Snelgrove from ABB - Aftermarket Business Platform\" \/>\n<meta property=\"og:description\" content=\"Exclusive Webinar with Todd Snelgrove, VP, ABB How to get started with the power of valueCopperberg and Todd Snelgrove hosted an exclusive webinar looking into the power of value. \u00a0In the webinar you will learn how to increase You and Your Customer\u2019s Bottom Line by demonstrating, documenting, procuring, pricing and selling based on best Total&nbsp;Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/\" \/>\n<meta property=\"og:site_name\" content=\"Aftermarket Business Platform\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-20T11:59:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-09T19:10:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/\",\"url\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/\",\"name\":\"Webinar with Todd Snelgrove from ABB - Aftermarket Business Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg\",\"datePublished\":\"2018-04-20T11:59:25+00:00\",\"dateModified\":\"2024-07-09T19:10:33+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#primaryimage\",\"url\":\"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg\",\"contentUrl\":\"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webinar with Todd Snelgrove from ABB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/#website\",\"url\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/\",\"name\":\"Aftermarket Business Platform\",\"description\":\"Europe&#039;s largest service business platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.copperberg.com\/aftermarketeurope\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Webinar with Todd Snelgrove from ABB - Aftermarket Business Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/","og_locale":"en_US","og_type":"article","og_title":"Webinar with Todd Snelgrove from ABB - Aftermarket Business Platform","og_description":"Exclusive Webinar with Todd Snelgrove, VP, ABB How to get started with the power of valueCopperberg and Todd Snelgrove hosted an exclusive webinar looking into the power of value. \u00a0In the webinar you will learn how to increase You and Your Customer\u2019s Bottom Line by demonstrating, documenting, procuring, pricing and selling based on best Total&nbsp;Continue Reading","og_url":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/","og_site_name":"Aftermarket Business Platform","article_published_time":"2018-04-20T11:59:25+00:00","article_modified_time":"2024-07-09T19:10:33+00:00","og_image":[{"url":"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/","url":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/","name":"Webinar with Todd Snelgrove from ABB - Aftermarket Business Platform","isPartOf":{"@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#primaryimage"},"image":{"@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#primaryimage"},"thumbnailUrl":"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg","datePublished":"2018-04-20T11:59:25+00:00","dateModified":"2024-07-09T19:10:33+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#primaryimage","url":"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg","contentUrl":"https:\/\/copperberg.com\/public\/ck\/uploads\/images\/banners\/533x380\/toddsnelgrove150x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/webinar-with-todd-snelgrove-from-abb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.copperberg.com\/aftermarketeurope\/"},{"@type":"ListItem","position":2,"name":"Webinar with Todd Snelgrove from ABB"}]},{"@type":"WebSite","@id":"https:\/\/www.copperberg.com\/aftermarketeurope\/#website","url":"https:\/\/www.copperberg.com\/aftermarketeurope\/","name":"Aftermarket Business Platform","description":"Europe&#039;s largest service business platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.copperberg.com\/aftermarketeurope\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.copperberg.com\/aftermarketeurope\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/posts\/5802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/comments?post=5802"}],"version-history":[{"count":1,"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/posts\/5802\/revisions"}],"predecessor-version":[{"id":5804,"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/posts\/5802\/revisions\/5804"}],"wp:attachment":[{"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/media?parent=5802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/categories?post=5802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copperberg.com\/aftermarketeurope\/wp-json\/wp\/v2\/tags?post=5802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}