Project Manager PIM Transformation
Hugo Carlén is interested in outside-in marketing and has a passion about co-creation and product data. In the PIM transformation project at SKF it has been possible to combine Marketing with Product information and apply an “outside-in” methodology to an area where information flow has been very much built on “inside-out”.
Hugo has a background from sales, application engineering and marketing through a dozen of different roles at SKF, the world leader in industrial bearings.
Apart from Marketing and Product information, Hugo is a biker, and is leading the “Bike-friendly workplace” initiative at SKF in Gothenburg.