Podcast: Exclusive interview with Karl Geffken, Director of Marketing, Medtronic Global Services

Exclusive interview with Karl Geffken, Director of Marketing, Medtronic Global Services, who will be speaking at the upcoming Aftermarket Business Platform 2015.

In the interview, Karl covers several topics such as his upcoming speaking slot: Selling Services on Value, not Price; the status of the Healthcare Industry, the impact of the Internet of Things on the industry, and the benefits of attending (Copperberg) conferences.

Listen here>>