There were many themes covered at the NPD World Tour, and it would be impossible to go into details on each of them. However, there was one that stood out and, in a way, is the center of gravity when it comes to new product development: Value. Jesper Toubol of Lego said that”œvalue is defined by customers, and processes are where value is created.”It”™s a bit like a painting: the value (painting) is the decision making unit, but the process (frame) plays an important role in holding everythingtogether.
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