{"id":4839,"date":"2017-03-14T09:32:01","date_gmt":"2017-03-14T09:32:01","guid":{"rendered":"http:\/\/fieldservice.kameleon-apps.com\/?page_id=4839"},"modified":"2024-06-24T15:00:32","modified_gmt":"2024-06-24T15:00:32","slug":"about","status":"publish","type":"page","link":"https:\/\/www.copperberg.com\/pricingeurope\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"themeum-title  \" style=\"text-align:left;\"><h3 class=\"style-title\" style=\"margin:0 0 32px 0;font-weight:700;font-size:36px;line-height: ;color:#333333;\">Editor's note<\/h3><\/div>[vc_column_text el_id=&#8221;titext&#8221;]<span style=\"color: #282a2b;\"><strong>In times of economic and political turmoil, having a comprehensive and agile pricing strategy is vital. Organizations that have not yet incorporated value-based selling and pricing intelligence into their practices are now urged to do so in order to adapt and capture market opportunities.<\/strong><\/span>[\/vc_column_text][vc_single_image image=&#8221;6965&#8243; img_size=&#8221;full&#8221;][vc_column_text el_id=&#8221;body-text&#8221;]<\/p>\n<p style=\"font-weight: 400; padding-bottom: 15px;\">At the <strong>2023 Manufacturing Pricing Excellence Virtual Academy<\/strong> hosted in September, we discussed the importance of pricing transformation, the main drivers behind it, and step-by-step approaches for developing profitable, sustainable, and agile pricing practices within your organization. The online event featured keynote speakers from <strong>Goodyear, Schneider Electric, Ducker Carlisle, <\/strong>and<strong> Airbus,<\/strong> and focused on three main areas:<\/p>\n<ul style=\"font-weight: 400; padding-bottom: 15px; margin-bottom: 0;\">\n<li style=\"font-weight: 400; padding-bottom: 15px;\"><strong>1 \u2014 Pricing intelligence is the key to pricing excellence<\/strong><br \/>\nValue-selling has become a buzz-term and growing trend in the industry in recent years, but it has never been more important than now to sell based on value rather than just cost. However capturing the value a business offers to its customers requires a unique set of tools and techniques\u2014all of which rely on factual information and intelligence. This makes data mining a vital element in the pricing process. Without it, you can\u2019t understand value. If you don\u2019t understand value, you cannot set the right price for your product or service, and subsequently, you can&#8217;t sell that value. A value-based pricing framework is thus necessary in every organization, and it should incorporate pricing objectives related to revenue, volume, and profits based on data.<\/li>\n<li style=\"font-weight: 400; padding-bottom: 15px;\"><b>2 \u2014 Navigating volatile market cycles with pricing agility<\/b><br \/>\nAs the market experiences one of its volatile cycles\u2014marked by imbalances between supply and demand, increased supply chain disruptions, fierce competition, inflation, and labor shortages\u2014it&#8217;s important to establish sustainable and agile pricing practices that help navigate the current situation but also another volatile cycle in the future. Considering the trends of the past 18 months, which have seen more frequent price increases, internal pricing process transformations, and challenges in setting price ceilings and understanding customer willingness to pay, organizations must increase their focus on managing margins, upholding pricing credibility, and identifying growth opportunities even as inflation rates slow down. Adopting a market-oriented strategy and assessing your pricing waterfall are instrumental in achieving that.<\/li>\n<li style=\"font-weight: 400; padding-bottom: 15px;\"><b>3 \u2014 Transforming solution benefits into added value<\/b><br \/>\nWaiting until the request for proposal (RFP) comes out to manage pricing is too late. If you want to harness the benefits of your solutions, it&#8217;s crucial to start ahead of time and focus on capturing value. But remember that pricing based on value doesn&#8217;t always guarantee a profitable business, so breaking down product prices into components is important as it improves alignment with competitors and facilitates communicating value. Likewise, introducing licenses that leverage solution benefits and tailoring the business case and value proposition to customer needs can help you prevent giving away value unnecessarily.<\/li>\n<\/ul>\n<p style=\"font-weight: 400; padding-bottom: 15px;\">All this and more is now available <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/app.swapcard.com\/login\/event\/copperberg-manufacturing-business-community\/registration\" target=\"_blank\" rel=\"noopener\"><strong>on demand<\/strong><\/a><\/span> for your convenience. Thank you to everyone who attended and made the <strong>2023 Manufacturing Pricing Excellence Virtual Academy<\/strong> a true success!<\/p>\n<p style=\"font-weight: 400; padding-bottom: 15px;\">Sincerely,<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong>Lisa Hellqvist<\/strong><br \/>\nManaging Director<br \/>\nCopperberg<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text el_id=&#8221;titext&#8221;]In times of economic and political turmoil, having a comprehensive and agile pricing strategy is vital. Organizations that have not yet incorporated value-based selling and pricing intelligence into their practices are now urged to do so in order to adapt and capture market opportunities.[\/vc_column_text][vc_single_image image=&#8221;6965&#8243; img_size=&#8221;full&#8221;][vc_column_text el_id=&#8221;body-text&#8221;] At the 2023&nbsp;<\/p>\n<p><a class=\"btn btn-style\" href=\"https:\/\/www.copperberg.com\/pricingeurope\/about\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","footnotes":""},"class_list":["post-4839","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABOUT - Pricing Europe<\/title>\n<meta name=\"description\" content=\"We look forward to welcoming you to our annual Virtual Academy on Manufacturing Pricing Excellence 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.copperberg.com\/pricingeurope\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manufacturing Pricing Excellence Virtual Academy 2024\" \/>\n<meta property=\"og:description\" content=\"We look forward to welcoming you to our annual Virtual Academy on Manufacturing Pricing Excellence 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.copperberg.com\/pricingeurope\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"Pricing Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T15:00:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Manufacturing Pricing Excellence Virtual Academy 2024\" \/>\n<meta name=\"twitter:description\" content=\"We look forward to welcoming you to our annual Virtual Academy on Manufacturing Pricing Excellence 2024.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.copperberg.com\/pricingeurope\/about\/\",\"url\":\"https:\/\/www.copperberg.com\/pricingeurope\/about\/\",\"name\":\"ABOUT - 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