The Challenges and Potentials of Aftermarket E-Commerce

Businesses need to make it easier for customers and supply chain partners to find, select, buy and install the right spare parts – not only in the automotive sector. Buyers must have access to correct, complete, and high-quality information of the products and matching spare parts through easily accessible channels such as e-catalogs, digital customer portals, and e-commerce sites.

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02. CONTENT

How can the aftermarket be digitalized?

When purchasing a spare part for service or repair, customers need to be provided with accurate aftermarket information. This whitepaper discusses the importance of a tight integration of an aftermarket PIM and a digital customer portal with personalization strategies.

Questions answered in this whitepaper:

How is the aftermarket changing?
What is the aftermarket information challenge?
How to provide good and relevant data?
What will delight your aftermarket customers and enable growth?

03. ABOUT INTERSHOP

Intershop is built to boost your business.

Intershop enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Intershop’s robust e-Commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. For more information, visit the website.

A survey by Copperberg found out that in 2020, already 66% of manufacturers offered instant selling of spare parts, wears and more within their aftermarket segments. For those who have not yet tapped this source of revenue: This whitepaper will tell you how to succeed!

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