Hamed Hakimian has more than 6 years of experience with Navetti (now Vendavo) as a pricing expert and Senior Consultant within the fields of Value Based and Market Driven Pricing.  As Senior Consultant he has been responsible for driving numerous pricing transformation projects together with global industry leaders, helping them reach pricing excellence that sustainably boosts margins and profits. In his work, he drives change both strategically and operationally in how companies manage their pricing strategies in relation to their value propositions. This approach is the foundation that enables clients to properly defend and optimize their prices based on customers’ perceived value in a competitive landscape.