James leads the strategy, management and development of SightCall sales activity in the UK, Ireland, Nordics and Netherlands with a focus on digital transformation. James has been in the Technology industry for over 15 years spanning software and telecommunications in the UK and Europe. He is passionate about helping companies transform their business using emerging technologies that are revolutionising business models and redefining business strategy. He has a track record of building high-energy and high-performing sales and leadership teams that have successfully delivered profitable growth through multiple technology and business transformations. Before joining SightCall, James was Vice President of the Global Sales Group for Europe at Tata Communications, part of the $103.3 billion Tata Group of companies. James has a business degree from the University of Manchester.