The evolution of B2B e-commerce continues to accelerate, but the conversation has changed. What was once about launching portals and enabling transactions has now become a broader strategic challenge: how to turn digital commerce into a true engine of commercial performance.

At this year’s E-Connect Europe, we move beyond the question of digital presence and focus instead on what it takes to make digital commerce work. Manufacturers across Europe have invested in platforms, channels, and tools — yet many still struggle to connect data, align teams, and remove friction across the customer journey. The leaders are no longer those who simply launch digital capabilities, but those who integrate them into cohesive systems that drive growth.

This year’s agenda is built around three focus areas that define the next frontier in B2B digital maturity:

1. From Platforms to Performance
Having a portal is no longer the differentiator. The real challenge is making digital channels perform. That means improving conversion, simplifying journeys, reducing friction, and treating digital commerce as a measurable commercial engine rather than a side initiative. The organizations pulling ahead are those shifting from implementation mode to continuous optimization.

2. Data, AI and Integration
The technology is largely in place. What still limits impact is fragmentation — disconnected product data, siloed ownership, inconsistent customer experiences, and AI initiatives that sit outside the flow of the business. To move forward, organizations need integration: connecting systems, teams, and data into one cohesive commercial ecosystem that can scale.

3. Experience That Drives Growth
B2B buyers increasingly expect the same ease, relevance, and confidence they experience elsewhere. But in manufacturing, the buying journey is often more complex, with multiple stakeholders, approval layers, and service dependencies. Delivering value now means balancing digital convenience with trust, expertise, and intelligent support. Customer experience is no longer just a front-end issue — it is an operating model.

Join us in Copenhagen this February to engage in peer-driven discussions, hear real-world transformation stories, and co-create what the next generation of high-performing B2B digital commerce looks like.

Sincerely,

Lisa Hellqvist
Managing Director
Copperberg