Heiko Dirlenbach leads the global digital sales strategy at FLENDER, where he drives the development and implementation of digital sales platforms and customer engagement models. He has overseen the rollout of Salesforce across business units, the continuous enhancement of FLENDER Mall, and the integration of digital channels and eBusiness processes worldwide. Previously, Heiko held leadership roles in Sales, Strategy, and Business Development at FLENDER, Siemens Mechanical Drives, and Winergy, and began his career in Service Engineering research at RWTH Aachen.