Javier leads the Global B2B eCommerce strategy and implementation at ABB’s Motion Business Area. With over two decades of professional experience, Javier has held leadership roles in B2B eCommerce transformations, corporate strategy, mergers and acquisitions, consulting, and change management. He has guided and implemented critical decisions in technology, manufacturing, and energy companies with annual turnovers of up to $10 billion.

Over the last three years, Javier has been responsible for developing a customer-focused, efficient B2B eCommerce and digital business model currently available in 12 countries and planned to be rolled out in 35 more by the end of 2024. He has worked closely with customers to develop solutions that have substantially contributed to the division’s success in implementing their unique business models and value propositions. Some countries have digitized and automated up to 50% of the order intake already.