Martin is a visionary digital leader with 15+ years of experience driving eCommerce, digital marketing, and product innovation for global brands across EMEA and AMEA. Currently Head of Ecommerce, Marketing & Digital at GreenMind A/S, he leads the full online P&L and AI-driven initiatives that transform customer experience and scale online growth. Previously, Martin has led international eCommerce strategy and digital transformation at Radisson Hotel Group and IHG, delivering multimillion-euro revenue growth, high-performing teams, and innovative omnichannel strategies.