Thomas Areskoug is a seasoned digital transformation leader with over 20 years of experience driving strategic and operational change across global organizations. As Vice President of Digital Sales, Marketing & Service at Atlas Copco Industrial Technique, he leads the company’s digital transformation — redefining how sales and marketing create value through data, technology, and customer-centric innovation.
Before his current role, Thomas served as VP of Digital Platforms at Atlas Copco, laying the groundwork for the company’s global digital ecosystem. He brings broad experience from consulting, retail, e-commerce, and FMCG, including leadership roles at Coop Sverige, eBay (Tradera), United Minds, and McKinsey & Company.
An engineer by training with a background in business and economics, Thomas is known for bridging strategy and execution — driving growth, enabling high-performing teams, and advancing digital-first business models.