Björn is born and raised in the forestry industry. He has a University background earning a double master’s degrees in strategic business development and management studies. He later began researching on business model transformation through digitization. Today Björn works as business developer on the global after sales market primary focus on turning digital assets into business value. Björn’s daily tasks emphasize to strategically identify and implement new technology to create and transform tomorrows services. Björn is product owner of the fleet system, MaxiFleet, a core strategic follow up/service tool to both Komatsu Forest and customers. Beside work, Björn is a climber and alpinist travelled to Himalayas and Karakorum.