Author of the book “Digital Pricing”

Frank Frohmann has 23 years of leadership experience in marketing, sales and pricing. Frank Frohmann gained extensive pricing competencies covering inhouse consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (like Simon-Kucher, Homburg & Partner, Roll & Pastuch). His book “Digital Pricing” is the very first work that combines “Digitalisation” (as the most important megatrend) and “Pricing” (as the most effective profit lever). Frank Frohmann started his career at Simon-Kucher & Partners in 1996. He wrote his diploma thesis “Pricing in the airline industry” at the professorship of Hermann Simon.