Sofia Simaria has led Zilliant’s European Data Science Team for four years where she is responsible for a team of six data scientists who bring their quantitative or engineering backgrounds, paired with solid consulting experience, to deliver outstanding results to Zilliant customers. Sofia and her team are responsible for ensuring that the pricing models are configured to meet business needs and pricing strategies are executed effectively. Additionally, they devote time to research and development activities, continuous methodology and platform innovation, and close collaboration with the Zilliant product and engineering teams to increase the value of the software and science provided to customers. Prior to Zilliant, Sofia worked in management consulting at Ernst & Young, focusing on business modelling, analytics and operational research as well as many years in academia as a researcher and lecturer in the areas of industrial engineering and optimization.