Editors note

We are at the brink of exponential growth. Changing customer behaviours, shifting competitive landscape, rise of protectionism across the Western world, and acceleration of new technologies are drastically changing society and businesses alike. And the Pricing Function, with an ever-growing influence on customer experience, is not immune to this change.

The 8th edition of MPEC will give you the tools to build a Pricing Organization able to thrive in a Digital World, where important decisions are made on big data and predictive analytics and business models are remodelled to incorporate a full omnichannel approach of digital services in a subscription economy.

Key Highlights:

• How AI and ML can improve pricing
• How to create the right pricing culture
• Examples of Value Based Pricing success
• Pricing of Digital Services & Subscription-based Models
• Connecting Pricing with Customer Experience
• Omnichannel and its challenges

I look forward to welcoming you and 100+ of your peers from across Europe for two days, benchmarking and insights to bridge the gap between Pricing & Sales.


Thomas Igou
Content Director