Currently the European Margin Enhancement and Pricing Manager for Air Products in the Chemical Industry. He commenced his professional career in the airline Industry as a Yield Controller in the late 80’s. He has worked for Air Products for 23 years. Initially in joined the company in finance then commercial roles. For the last 10 years he has returned to the Pricing arena with Air Products. During this time he was responsible for introducing and driving the concepts of Pricing and Margin Enhancement within the Business. Martin has challenged his organization in adopting the Pricing principles and concepts by delivering significant benefits to both the top and bottom line. Using the “Pricing Pillars” strategy and embedding both in-house and purchased pricing software he has incorporated Pricing Analytics, Price management and Deal Management into a strategic asset of the company. Martin is a qualified accountant and achieved the Certified Pricing Professional designation from the Professional Pricing Society in 2014.