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Nicola Scirocco

Nicola Scirocco

Nicola Scirocco

Head of Pricing | Prysmian Group

Graduated in business (IT and UK) with a post-degree in marketing. Expert teacher in brand management, new product development, project management and trade marketing for post-graduate programs at various business schools. Author of “Pricing INside Out” (2020), “The shamrock model: Marketing – Design R&D convergence” (2011) and various marketing publications. Professional career: brand and category manager in Unilever, group brand manager and strategic project manager in Cola-Cola HBC, corporate marketing manager in Binda group, marketing manager in Parmalat, world-wide marketing manager, global key account manager and head of pricing in Prysmian Group.