Graduated in business (IT and UK) with a post-degree in marketing. Expert teacher in brand management, new product development, project management and trade marketing for post-graduate programs at various business schools. Author of “Pricing INside Out” (2020), “The shamrock model: Marketing – Design R&D convergence” (2011) and various marketing publications. Professional career: brand and category manager in Unilever, group brand manager and strategic project manager in Cola-Cola HBC, corporate marketing manager in Binda group, marketing manager in Parmalat, world-wide marketing manager, global key account manager and head of pricing in Prysmian Group.