Freddy Guerrero Lyons is the Head of International Technical Services for Air Conditioning systems at Bosch Home Comfort. In this role, he leads the service department, with responsibilities including product continuous improvement, developing product training concepts, 3rd level technical support, spare parts management, product documentation, and technical marketing.
With nearly 20 years of experience across the industrial and automotive sectors, Freddy has held senior product and service leadership positions at Bosch and previous companies, including Product Manager for Automotive Services. In his prior roles, he was responsible for service portfolio management, defining roadmaps, and implementing profitable product-service solutions for both IAM and OE customers, including the introduction of services based on recurring revenue (ARR) models. Known for his solution-oriented and team-focused approach, he combines strong analytical skills with experience in leading multidisciplinary teams to achieve business targets.