Dr Peter Colman, Partner & Shareholder at Simon-Kucher & Partners. Peter joined the London office in 2008 and leads the consultancy’s Technology/Industrials and Sales Excellence practices for the UK. Peter has generated strong profit enhancement results throughout his 18 years in consulting and industry. He specialises in Commercial Excellence programmes to address strategy, sales & marketing, pricing and product management topics. He has worked for corporate clients, private equity-backed companies and venture capital-backed start-ups across Europe and North America. Prior to joining Simon-Kucher, Peter worked for digital marketing and technology consultancies focusing on eCommerce and Customer Relationship Management transformation programmes. Peter holds a PhD in Electronics from the University of Cambridge.