Richard Blatcher – Director, Industry Solutions at PROS, manages the global go-to-market strategy for the Automotive and Industrial Manufacturing solutions. He has over 25 years’ experience in the industry originally based in Europe moving to the US in 2010. He spent the first part of his career in publishing and direct marketing, managing the delivery of marketing and sales enablement services to many manufacturing and automotive blue-chip enterprises. He has also held EMEA and Global Marketing roles for $2Bn+ software company Autodesk, including being responsible for launches of market disrupting SaaS software solutions into the manufacturing market.