Sune Sørensen holds the position of “Customer Experience and Spare Parts Director” at the Stiga group, based in northern Italy. He is also the internal project leader of, and directly responsible for, developing and deploying Stiga’s strategic B2B Aftermarket Portal, known internally as “Stiga Connect”. The portal is now the principal communication and transaction tool linking Stiga to its entire European sales & service network, comprising over 5.000 dealers, distributors and subsidiaries. Stiga Connect is used to purchase spare parts and finished goods, to access technical documentation, to interact with spare parts drawings and as a valuable source for product information. Warranty requests and subsequent approval procedures are also managed through the portal. Stiga was founded over 80 years ago in Sweden and is universally recognised today as a leading European brand of consumer and professional garden maintenance equipment.