Samantha Campbell is Senior Director of Field Service International at Brightstar Lottery, where she oversees field service operations across EMEA, Asia-Pacific, and Latin America, covering technical support, repair centres, call centres and major service contracts. An ITIL Expert with nearly two decades at Brightstar, she has led global service transformation, built scalable support models, and delivered award-winning performance in both retail and online environments. Recognised as a Stand Out 50 Leader for 2025, Samantha is known for driving practical, value-focused service improvement and elevating customer experience through operational excellence.