Welcome to Aftermarket Benchmark Survey Report 2020

With 100+ Contributors to this extensive report, we have managed to create one of the most intriguing benchmark reports to date. 2020 has been a challenging year for everyone, the industrial sector included. However, every challenge also comes with opportunities.

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What is the status of your servitization journey, and where do you stand compared to peers? More importantly, where are your growth opportunities? 

This is what we try to analyze. This report creates the blueprint of a service transformation journey; a benchmark for service leaders within the industrial sector, regardless of where they currently stand (as change is a continuous journey with no endpoint), providing a view into what their peers are doing and what they themselves need to do to get to the next level.


Vendavo powers the shift to digital business for the world’s most demanding B2B companies.

With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience. To learn more about Vendavo, please visit the website.

Embracing the wave of digitalization propelled by the COVID-19 pandemic will fundamentally change how service businesses operate.