01. Survey Report

Aftermarket Benchmark Survey Report 2023

2023 marks the fifth consecutive year Vendavo has partnered with Copperberg to study the state of Aftermarket business within industrial manufacturing. In that time, we’ve seen significant shifts that can be at least partially attributed to the volatility of a global pandemic and persistent economic uncertainty.

In 2023, we asked: are manufacturers now fully equipped to increase revenue and profitability through services? We look at the data in the 5th annual Aftermarket Benchmark Study and, even more importantly, our experts outline a way forward for 2024 and beyond.

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Relentless market volatility, soaring operational costs, a global pandemic, geopolitical turmoil, and economic uncertainty have fundamentally shifted the Aftermarket industry.

As the dust settles and the impact of the last five years continues to reverberate, we’re left wondering: just how much has the Aftermarket changed, and what impact has that had on manufacturers’ revenue and profitability?

The 2023 State of the Aftermarket Business study from Vendavo and Copperberg reveals that service businesses are generating more revenue compared to previous years and technology investments are well underway. That progress comes with challenges, however. Download the latest report today for the full analysis of our recent study.


Vendavo partners with the world’s leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities.

Our proven, repeatable process, and passionate, experienced people lower risk, accelerate value, and drive profitable, unrivaled business outcomes for our customers. We are passionate about helping our customers deliver the right products, at the right prices, at the right time, for the right people. For more information, visit the website.

Copperberg creates original content, on physical and digital platforms, bringing together the manufacturing community in order to grow and build relationships globally.

On a daily basis, we work hard to improve, develop and innovate our concepts and original content in order to ensure the best hands-on, real-life strategies for all our community members. Our ambition is to provide ideas, networking, and industry exchange between peers that inspires and leads to action. For more information, visit the website.

Are manufacturers now fully equipped to increase revenue and profitability through services?