01. Copperberg Select

The Concept of Selling Value

Running a smart and agile manufacturing operation

In a competitive marketplace, manufacturers are shifting from transactional to value-based selling. This virtual seminar unpacks the concept of selling value and explores how it goes beyond product features. Gain insights into creating a value-centric sales strategy, understanding customer needs, and effectively communicating the unique benefits your products or services bring to the table.



Welcome to our thought leadership series, where the pulse of industry wisdom meets the rhythm of strategic insights.

Each topic in this carefully curated collection is dedicated to the profound expertise of our editorial team, gained over many years of dedicated exploration at the forefront of market trends.

At the heart of our selection process is a commitment to delivering content that transcends the ordinary. We draw from the constant flow of information, an ever-evolving exchange of great insights, and a deep understanding of the dynamic landscape we navigate. These chosen topics are not just random selections; they represent a deliberate and informed choice, reflective of our commitment to providing you with the most valuable and relevant insights in the industry.

Join us on this journey through thought leadership, where knowledge is not just shared but crafted, refined, and presented with the precision that comes from years of involvement in the marketplace. It’s not just information; it’s expertise collected with care and precision for your strategic advantage.

IIoT is becoming an unavoidable part of manufacturing today and can increase efficiency through the ease of communication between machines, people and systems.