How to Organise Global Ecommerce in a Complex B2B Environment?

Learn from 3 top manufacturers, with these topics related to international ecommerce:

  • Key ingredients to get started
  • Local versus central dilemma
  • Challenges entering new markets

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Expanding ecommerce businesses into new countries leads to many organisational and technical challenges.

These can slow you down, cause high costs, or don’t bring in the desired results. Our expert panel of commerce-leaders within manufacturing will share practical insights and learnings for rolling out e-commerce strategies globally. You will benefit from their experiences and will learn.

The expert panel will also take a deep dive into the findings of Copperberg’s International’s survey of over 100 e-commerce decision-makers in manufacturing. This survey informed the basis of a new whitepaper on “The state of international commerce in manufacturing,” to be released shortly.


Thomas Areskoug, VP Digital Platforms Atlas Copco Industrial Technique

Thomas is an experienced change leader in both B2C and B2B organisations with a management consulting background. He has had different leadership positions within retail, e-commerce, and FMCG. Always with a focus on performance improvement, requiring a mix of strategic and operational change. Thomas has worked for Atlas Copco for over one year now. 

Daniel Tholander, Director of Commercial Excellence, Rockwool

Daniel has worked for Rockwool International A/S for almost five years. Responsibilities include Price Management, implementation of CRM, and CPQ while being overall responsible for the Sales Excellence process. Prior to Rockwool, Daniel has held several senior Sales and Pricing roles at Ford Motor Company and Royal Dutch Shell.

Florian Kriz, Senior Manager Spare Parts, Vanderlande

Florian has worked at Vanderlande for almost 7 years now. He started his first job at Vanderlande as a Service Consultant. Vanderlande is the global market leader in B2B for future-proof logistic process automation at airports, and in the parcel market. Florian is also a proud member of the B2B digital group, a group hosted by Evident and Intershop.

You’ll have the opportunity to delve into the key ingredients that drive the ultimate success.