Welcome to Pricing Excellence Report 2020

In recent years, traditional pricing methods have been revolutionized and reshaped by digitization and technological advancements such as configure, price quote (CPQ) software or automated pricing tools. These AI-powered pricing solutions that have emerged in the past decade enable companies to track buying trends, establish more competitive product prices, and make more informed financial decisions.

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Digital capabilities might not be enough to get organizations through the current economic crisis caused by the COVID-19 pandemic.

To support recovery, maximize profits, and minimize margin leaks, modern pricing should receive full-time attention from skilled pricing teams and professionals.

Essentially, pricing specialists have a bird’s eye view on the market. This helps them identify margin opportunities that may otherwise remain hidden to the untrained eye. It goes without saying, but their counsel is invaluable to business outcomes.


Vendavo powers the shift to digital business for the world’s most demanding B2B companies.

With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience. To learn more about Vendavo, please visit the website.

Zilliant’s solutions help B2B companies solve a wide range of pricing and sales challenges.

Zilliant’s innovative cloud native platform and applications, paired with an outcome-focused dedication to customer success, gives company leaders the confidence and knowhow to remain competitive now and in the future. To learn more about Zilliant, please visit the website.

Having a dedicated pricing solution that can analyze large amounts of data to determine the right price for the right customer at the right time is essential.