Pricing Excellence Report 2022
Copperberg has been surveying pricing and commercial excellence leaders annually to understand how organizations handle their pricing objectives, teams, and needs. As a result of continuously collecting data, this paper reflects on the pricing function and its role of importance in organizations that must adapt to market changes.
02. ABOUT VENDAVO
Vendavo powers the shift to digital business for the world’s most demanding B2B companies,unlocking value, growing margin and accelerating revenue.
Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience. For more information, visit the website.
Disruptions over the last few years have had impacts across the global economy.
This is not limiting or stopping companies from understanding their markets and environment and proceeding with positive business outcomes and continuity. In this survey, we found that overall, businesses continue to face the same challenges year over year when it comes to pricing. However, the positive trend we see is that companies are being more deliberate in prioritizing pricing efforts and acting on these.
Download the full report for a full analysis on the result, some key insight and useful take-aways!
Digital transformation remains a top trend and priority because businesses have recognized the need for commercial agility.