01. Survey Report

Pricing Excellence Report and Outlook 2023

Copperberg has been surveying pricing leaders annually to understand their views toward pricing talent, pricing maturity, common challenges, pricing models, and more. As a result of continuously collecting data, this paper reflects on the pricing function and its role of importance in organizations that must adapt to market changes.

Our latest report provides an outlook for 2023 and reflects on trends based on analytics over the past 3 years, including valuable insights from our partner Vendavo.

Download the report


Results from our annual surveys yield both expected and unexpected trends.

The way organizations are approaching their pricing and selling initiatives is fundamentally shifting. Companies are pivoting through the volatile economic and internal organizational changes. Inflation, fears of recession, and abrupt starts and stops to supply chains are only some of the factors that are forcing pricing-related individuals and teams to pivot and foster agility. Through all of this, what does hold is that companies are working to improve their pricing agility, implement software solutions, and streamline collaboration year over year.


Vendavo’s AI-embedded pricing and sales solutions power the shift to digital commerce for the world’s most ambitious B2B companies.

With the Vendavo SaaS Commercial Excellence platform and our best- in-class CPQ and price optimization solutions, our users develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. For more information, visit the website.

Copperberg creates original content, on physical and digital platforms, bringing together the manufacturing community in order to grow and build relationships globally.

On a daily basis, we work hard to improve, develop and innovate our concepts and original content in order to ensure the best hands-on, real-life strategies for all our community members. Our ambition is to provide ideas, networking, and industry exchange between peers that inspires and leads to action. For more information, visit the website.

Appointing a pricing specialist or team to own pricing while fostering cross-departmental collaboration will be key to success in 2023 and beyond.