In recent years, many organizations have embarked on digital transformation journeys to optimize their performance and cater to the evolving demands of their modern buyer. In 2020, businesses were forced to realize and appreciate the importance of digital maturity. The pandemic put a halt on business-as-usual, limiting in-person interactions and affecting daily operations and processes.
As such, many have expedited their digital transformation initiatives, fast-tracking their digital adoption and experiencing a shift in mindset. Now, companies look at their solutions with a fresh perspective, accepting that traditional business processes are unreliable and considering new, innovative ways such as the marketplace model to ensure business continuity—not only in times of crisis but also in the new, digitally-driven reality shaped by the pandemic.
Download the report