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Managing B2B Sales 2025

Hands on Tools and guided implementation is the winning concept of 3S – Smart Strategy Solutions.

In order to have a quick introduction to the concept, we offer you a free download of one sub-chapter in the book: “Managing B2B Sales 2025” where the reader is guided through the process of leading sales activities for best quality and result in customer meetings.

Very often we miss to demonstrate and charge for the value created through structured and professional service in the total offering to our customers. Far too often, we are simply happy with selling the products, but missing out to claim the real value contribution for the services that are securing uptime, cost avoidance and quality consistency in the end customer value chain or manufacturing processes. Knowing how to take control of that value proposition is absolutely critical for dedicated service sales when meeting the customers.

In case you are interested in a copy of the entire book we offer you a discount of 50% using the code 3S-Service (regular price 350 SEK). Order it here.

Service and Aftermarket Strategies is continuously growing its importance in profitability development and total value proposition creation.

As it becomes more difficult to differentiate on products, competition increases as do price pressure, service is becoming a key differentiator.

Many companies are realizing the potential and value in their service and aftermarket offerings, but struggle how to position service, how to grow service sales and create value adding service execution. As times are always changing and the momentum of creating value for the customers is always a moving target, service and aftermarket is becoming more imminent in troublesome times that total solution offerings must also cover prolonged life services to support customer budgets. Doing so, it is consequently also contributing to extended product life for sustainability and circular, green element purposes. We see service as a key growth area for many customers, with higher margins, an already installed base to grow on and benefits for loyalty and rebuying to unlock. With Magnus entering into the advisory board, 3S land a thought leader in demand, with hands-on experiences as well as extensive strategic and operational know how, who has done it himself successfully.

Magnus Sävenäs, Group VP Customer Care & Aftermarket, Electrolux Professional AB

Magnus has an extensive leadership background from Senior and Executive roles from companies like ABB Robotics and Electrolux Professional where he has built and managed global Service and Aftermarket organizations to become strong growth and highly profitable businesses. He has a Master of Science degree from the Royal Institute of Technologies in Stockholm, an MBA in Business Economies and Subsidiary Management from Uppsala University and is a former Army Officer in the Swedish Military with service and component supply chain as key function at the time.

Magnus is currently instrumental in developing the next level sales transformation advisory at 3S, Smart Strategy Solutions, where service development is playing a vital role for the total solution and sales value proposition implementation.

Lasse Johansson, Managing Director, Partner and Senior Consultant

Lasse is the Managing Director and Partner of 3S. He has experience from leading and transforming large international organizations as General Manager or Head of Sales in companies like SSAB, Stora Enso, Outokumpu and Arcelor Mittal.

3S – Smart Strategy Solutions is a management consulting company specialized in helping international B2B companies to grow by transforming sales. Transformation is necessary in a world with changing buyer behavior, increasing digitalization and demands of sustainability. 3S’ unique approach has helped many Sales Directors manage complex sales organizations, implement value-based selling and above all – grow.