Strategies for Personalisation in the Spare Parts Business (Going beyond E-commerce)

In the parts business, accurate information on product structures, actual installed bases, and versioning are extremely crucial. Typically, a well implemented sales strategy can increase customer experience, retention, and loyalty. Hence, personalisation is a key element that aids in presenting relevant information to the customer for a seamless buying experience.

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We’ll address the complexities that come with implementing personalization for the aftermarket and also provide an overview of complementary tools needed.

Additionally, we will be in conversation with Lars Nilsson, VP After Sales at Ålö, to discuss the impact of digitalization and new initiatives to improve their users’ experience.

Key takeaways:

  • Overview of the toolset available for an OEM to personalise the spare part business
  • Business Impact of Asset Management and Serial Number Handling
  • Steps to minimize the risks of losing market share to third party vendors


Mattias Löfstrand, CEO and Founder, Signifikant

Mattias specializes in strategies for implementing aftermarket parts solutions, and assist companies in implementing such solutions. Based on 15 years of experience in IT-solutions for parts, and 25 years in software projects, Mattias has contributed to both strategic perspectives and crucial details in setting goals and getting a solution to work in a business.

Lars Nilsson, VP After Sales, Ålö

Lars is currently responsible for the After Sales at Ålö. A positive sales development trend the last years has been based on new innovative sales concepts and a motivated team. His role is part of the management team for Sales & Marketing. Through dedicated leadership, Lars also wants his employees to have the opportunity to develop in their roles.

Thomas Igou, Head of Content, Copperberg

Thomas has been at Copperberg for over a decade, and currently heads the content department as well as sits on the management team. He regularly speaks at events, hosts webinars, and has contributed to many reports and white papers.

Personalisation is a key element that aids in presenting relevant information to the customer for a seamless buying experience.