01. Webinar with Vendavo

The 2023 State of Aftermarket Business in the Industrial Manufacturing Sector

Market volatility, geopolitical upheaval, and economic uncertainty have caused major challenges in the industrial manufacturing sector. But just how much has the aftermarket business unit changed over the last four years? And what impacts have services had on revenue and profitability?

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Join Mitch Lee, Profit Evangelist at Vendavo, and Kalle Aerikkala, Business Consultant at Vendavo as they unpack findings from Copperberg and Vendavo’s 2022 Aftermarket Benchmark Study.

A benchmark for the significance of the aftermarket business relative to overall business:

  • Common challenges companies are facing on their service transformation journey
  • Strategies for coping with current and future challenges
  • Aftermarket trends pricing professionals should be paying attention to in 2023 and beyond


Mitchell D Lee, Profit Evangelist and VP of Product Marketing, Vendavo

Mitch is the Profit Evangelist at Vendavo with decades of experience in the technical, operational, marketing, and commercial arenas of the chemical industry. Prior to Vendavo, Mitch was with BASF and Orica in product marketing and business management, driving operational optimization, pricing excellence, and margin improvement, as well as personal engagement in high value sales negotiations. Mitch also has deep experience with raw materials supplier portfolio management having negotiated large scale and long-term supply agreements with leading global manufacturers.

Kalle Aerikkala, Business Consultant, Vendavo

Kalle has worked within the pricing and product management profession for 15 years, starting with Finnish technology companies supporting service and spare part pricing globally. Currently Kalle works with Vendavo as a Senior Business Consultant helping a broad range of customers achieve better results through improved pricing. Even after nearly two decades of work, every day you learn something new and the world of pricing is incredibly interesting as it touches on basically every function within a company.

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