The State of International Digital Commerce in Manufacturing

Digital disruption in times of COVID is turning buying and selling within Manufacturing upside down. The distance between buyers and suppliers is shortened, seriously impacting the growth of global e-commerce. Quick and efficient buying journeys have reshaped B2B buyer’s expectations.

Reason enough for Copperberg to conduct a survey on the state of international eCommerce in manufacturing. The results of this report are shared in this webinar and discussed with 2 leading manufacturers that are globally active: Atlas Copco and ZEISS Medical Technology.

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How do you run a successful global e-commerce operation, balancing corporate strategy and regional needs, and how do you cope with changing buyer behaviour and stronger global competition?

Thomas Areskoug (Atlas Copco) and Marco Kranz (ZEISS Medical Technology) will discuss how well they are prepared, comparing this with the results of the survey and flavouring it with their experiences.

Is this the right time for manufacturers to expand digital commerce and grow globally? Do they experience the pressure for a further or even more rapid transformation? How does this affect the dilemma of central vs local organisation of e-commerce? What challenges do they experience, both external and internal? How digitally mature are their B2B customers and are Atlas Copco and ZEISS Medical Technology able to meet changing customer needs?

This webinar is hosted by Lisa Hellqvist (Copperberg) and joined by Herbert Pesch (Evident) and Gerrit Enthoven (Intershop Communications).


Thomas Areskoug, VP Digital Platforms, Atlas Copco Industrial Technique

Thomas is an experienced change leader in both B2C and B2B organisations with a management consulting background. He has had different leadership positions within retail, e-commerce, and FMCG. Always with a focus on performance improvement, requiring a mix of strategic and operational change. Thomas has worked for Atlas Copco for over one year now. 

Marco Kranz, Digital Product Owner E-Commerce Tools, ZEISS Medical Technology

Marco is responsible for an e-commerce platform in the healthcare industry, which is serving customers in more than 25 countries. Having more than 10 years of experience in B2B e-commerce, Marco is very passionate about bringing visions to life and curious about the latest emerging trends. He loves to improve the ordering process for customers like nurses or doctors so that they have more time to take care of their patients.

Herbert Pesch, Founder/CCO, Evident

Herbert is co-founder of Evident, a consultancy agency with 20+ years of experience in B2B digital. Evident creates digital platforms for B2B companies including; Vanderlande Industries, Atlas Copco, Aalberts Industries, Carlsberg, Dynapac, NCOI, Mazars, and RAI Amsterdam. Herbert advises clients on a strategic level and regularly speaks at industry events in the Netherlands and abroad. With “Let’s talk B2B!” Herbert reports on the developments in B2B Digital. Evident is the initiator of the “B2B Digital Group”, consisting of 30 experts in the field of digitization.

Gerrit Enthoven, Director EMEA-West, Intershop

Gerrit is responsible for the growth of Intershop in Europe and has been involved in over 100 challenging international B2B commerce projects. Gerrit advises and guides manufacturers and wholesalers to digitalize, transform and boost their online business. Intershop provides a world-leading B2B commerce platform, which supports clients like Atlas Copco, Rockwool, TomTom, BMW, Miele. Intershop is the initiator of the “B2B Digital Group”, consisting of 30 experts in the field of digitization.

Is this the right time for manufacturers to expand digital commerce and grow globally?