US Summit: Pricing Excellence

How can organizations use Pricing as a tool to increase revenue and profit margins of economic uncertainty? This is precisely what the 1st Pricing Excellence US Summit looked into.

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The Pricing Function is under more pressure than it’s ever been.

Even before Covid-19, the culmination of changing customer behaviours, shifting competitive landscape, rise of protectionism across the Western world, and acceleration of new technologies were drastically changing society and businesses alike. Add to that the impact that Covid-19 has had on businesses in 2020 (halted or reduced production, reduced budgets, growth of online sales, etc…) and it becomes clear that the need for tightening up processes and strategies is more important than ever.

Our latest research shows that two thirds of manufacturers have an underdeveloped value-based pricing strategy. In addition, only 18% of manufacturers have a clear digital strategy. How, then, can organizations use Pricing as a tool to increase revenue and profit margins of economic uncertainty?

View all these incredible sessions for free in one quick and easy step below.


S — 01

The Hidden Costs of Ineffective and Inefficient Pricing

Todd Pate, Solutions Consultant, Zilliant

S — 02

How Customer Experience (CX) and Digital Innovation Can Guide Pricing Strategy

Vincent Chan, Head of Product, Shell

S — 03

Selling and Pricing for the Value you Deliver

Todd Snelgrove, Global Value Expert


Todd Pate, Business Solutions Consultant, Zilliant

Todd Pate has been a pricing leader for the past 20 years in the technology and manufacturing industries. That includes director and VP pricing roles at Dell, Trane, Motorola Mobility, and DXC Technology. Todd is a frequent speaker, presenter, and author on achieving profitability improvements through the application of pricing process, science, and tools.

Vincent Chan, Head of Product, Shell Global Commercial

Vince is the Head of Product for Shell Global Commercial, Customer Operations, and manages a portfolio of digital products that support over 2,000 sales, marketing, and operations frontline staff. He has over 20-years of commercial experience and held various roles in treasury, strategy, and deal management at Royal Dutch Shell.

Todd Snelgrove, Global Value Expert

Former Global Vice President of Value with over 20 years’ experience being the team leader on understanding, presenting, calculating, pricing, and purchasing on Total Cost of Ownership (TCO) or Total Profit Added™ (TPA™) for SKF. Todd helps companies in the Business to Business Markets understand the value, quantify it, price, negotiate and sell based on best value, not lowest price.


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