01. Intershop whitepaper
Copperberg recommended read
Personalization in B2B E-Commerce
Next-generation AI tools are opening up new, simpler opportunities for B2B companies to start serving their customers in a personalized way – one-to-one, at scale, omnichannel, and on demand.
Unlock the full potential of personalized B2B
Influenced in part by their experiences as consumers, business customers have increasingly high expectations of their B2B online experience in e-commerce. Personalization presents an excellent opportunity to improve ease of purchase, conversion, and customer satisfaction, especially for manufacturers and wholesalers.
Given the multitude of products, customers, buyer roles, and touchpoints, offering personalized online buying experiences delivers excellent value to your customers, especially in B2B. This whitepaper provides you with tips and insights on how to set up a B2B online shop that responds as smartly and accurately as your best-trained salespeople.
You will learn:
- Why is personalization important for B2B e-commerce?
- How can Artificial Intelligence help you create relevant customer journeys in B2B?
- What do you need to do to start personalization quickly and easily?
- How will AI-supported personalization benefit your business?
03. ABOUT INTERSHOP
Intershop is built to boost your business.
Intershop enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Intershop’s robust e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. For more information, visit the website.
Personalization presents an excellent opportunity to improve ease of purchase, conversion, and customer satisfaction.