01. White Paper
The Aftermarket Squeeze: How Leading OEMs Empower Distributors, Dealers, and Technicians to Win Online
The industrial aftermarket has evolved from a secondary revenue stream into a primary driver of profitability. OEMs now face pressures from shrinking equipment margins, rising digital expectations, non-genuine competitors, and channel sensitivities. While each is a challenge, collectively they represent a strategic opportunity for manufacturers that embrace ecosystem-enabled commerce.
02. CONTENT
Modern digital platforms go far beyond selling parts, integrating the entire service journey.
Technicians can diagnose issues and identify compatible components directly within the platform. Customers enjoy self-service experiences that are fast, transparent, and intuitive. Distributors and dealers retain visibility and control over fulfillment. Meanwhile, OEMs gain operational insights that inform strategic decisions, capture revenue, and strengthen customer loyalty.
By advancing from where to buy – click to buy – diagnose, decide, and buy, OEMs transform the aftermarket into a predictable, profitable, and partner-friendly ecosystem.
03. ABOUT
Mirakl is the operating system for intelligent commerce.
With its B2B commerce orchestration platform, Mirakl enables enterprises to unify fragmented supply into a single digital experience with accurate product data, reliable pricing, and precise order routing, while meeting the high standards that B2B buyers demand. For more information, visit the website.
Copperberg creates original content, on physical and digital platforms, bringing together the manufacturing community in order to grow and build relationships globally.
On a daily basis, we work hard to improve, develop and innovate our concepts and original content in order to ensure the best hands-on, real-life strategies for all our community members. Our ambition is to provide ideas, networking, and industry exchange between peers that inspires and leads to action. For more information, visit the website.
Download this white paper to find out how OEMs can convert structural pressures into measurable business impact.
04. DOWNLOAD