01. White Paper
Closing the Pricing Execution Gap with AI
Download the white paper to explore the key factors behind pricing execution, understand where your organization stands, and discover a practical checklist for turning pricing intelligence into measurable margin performance.
02. CONTENT
Pricing intelligence has never been more powerful – yet many organizations still struggle to turn it into consistent commercial results.
Despite years of investment in CPQ, analytics, and automation, 85% of organizations still rely on spreadsheets in daily pricing workflows, while only 13% use AI directly in pricing decisions. The result? A persistent gap between what pricing technology can deliver and what happens in the moments that matter.
In this new white paper from Copperberg and Vendavo, we explore why that gap persists — and why the answer isn’t necessarily more technology. Instead, organizations need to bring intelligence directly into pricing workflows, helping teams make faster, more confident decisions when they are actually negotiating, quoting, and closing deals.
Discover how explainable AI and workflow integration can transform pricing guidance from something sellers have to search for into something they can act on. From identifying margin risk earlier and accelerating investigation cycles to providing recommendations with clear, defensible rationale, the most valuable AI applications are those that make better pricing decisions easier to execute.
03. ABOUT
Vendavo helps manufacturers, distributors, and other complex B2B enterprises turn commercial complexity into advantage.
Through a unified platform for pricing, quoting, and rebates, organizations capture value systematically, improve margins by up to 1 to 3 percent, and make every decision traceable and defensible. For more information, visit the website.
Founded in 2012, Copperberg is a leading European editorial and original content creaion company dedicated to the manufacturing industry.
Through independent research, executive conferences, virtual academies, reports, and digital content, we bring together senior leaders to exchange practical insights, benchmark strategies, and shape the future of industrial business. For more information, visit the website.
Pricing intelligence exists alongside the commercial process at most organizations rather than inside it.
04. DOWNLOAD