01. Survey Report

Pricing Excellence Report and Outlook 2024

Copperberg has been surveying pricing leaders annually to understand their views toward pricing talent, pricing maturity, common challenges, pricing models, and more. As a result of continuously collecting data, this paper reflects on the pricing function and its role of importance in organizations that must adapt to market changes.

Our latest report provides an outlook for 2024 and reflects on trends based on analytics over the past 4 years, including valuable insights from our partner Vendavo.

Download the report


The way organizations are approaching their pricing and selling initiatives is fundamentally shifting.

Companies are pivoting through the volatile economic and internal organizational changes.

Inflation, fears of recession, and abrupt starts and stops to supply chains are only a few of the factors that are forcing pricing functions – as individuals and as teams – to pivot and foster agility. Despite the disruption and pressure, companies are working to improve their pricing agility, implement software solutions, and streamline collaboration year over year.


Vendavo partners with the world’s leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities.

Our proven, repeatable process, and passionate, experienced people lower risk, accelerate value, and drive profitable, unrivaled business outcomes for our customers. We are passionate about helping our customers deliver the right products, at the right prices, at the right time, for the right people. For more information, visit the website.

Copperberg creates original content, on physical and digital platforms, bringing together the manufacturing community in order to grow and build relationships globally.

On a daily basis, we work hard to improve, develop and innovate our concepts and original content in order to ensure the best hands-on, real-life strategies for all our community members. Our ambition is to provide ideas, networking, and industry exchange between peers that inspires and leads to action. For more information, visit the website.

Gain exclusive access to the perspectives of today’s pricing professionals.