01. Survey Report
The 2025 Pricing, Selling, and Profit Optimization Report
Manufacturing and distribution leaders are grappling with economic whiplash, supply chain instability, shifting customer demands, and relentless competitive pressure. Pricing teams are being asked to do more, move faster, and deliver impact, and all with fewer resources. And yet, pricing remains one of the most decisive levers businesses can still control.
02. CONTENT
The message is clear: Pricing innovation delivers a competitive edge. The challenge now is adoption. That’s where this report can help.
As part of a multi-phase research effort, Copperberg and Vendavo surveyed senior decision-makers across North America and Europe. Respondents came from manufacturing and distribution companies, with senior roles in pricing, commercial, and finance functions.
The findings in this comprehensive report will help you navigate the road ahead. Pricing leaders can protect margins, enable their sales force, and turn pricing into a driver of profitable growth with the right tools, strategy, and structure in place. Even in volatile conditions. And the data backs this up. Get your copy today!
03. ABOUT
Vendavo is the Commercial Operating System for profitable growth.
We unify Pricing, Quoting, and Rebates on a single, AI-powered platform purpose-built for complex B2B environments. With embedded, explainable AI trained on decades of manufacturing and distribution data, Vendavo helps global leaders act with speed and confidence, protect margins, and accelerate revenue. For more information, visit the website.
Copperberg creates original content, on physical and digital platforms, bringing together the manufacturing community in order to grow and build relationships globally.
On a daily basis, we work hard to improve, develop and innovate our concepts and original content in order to ensure the best hands-on, real-life strategies for all our community members. Our ambition is to provide ideas, networking, and industry exchange between peers that inspires and leads to action. For more information, visit the website.
Pricing remains one of the most decisive levers businesses can still control.
04. DOWNLOAD