The Voice of Digital Leaders in Manufacturing: how to put digital at the heart of your growth strategy?

Join this battle of the brains between digital leaders of European manufacturers. They discuss the challenges and lessons learned of our latest report, The Voice of Digital Leaders in Manufacturing Commerce and Digital adoption. What actions do they take to put e-commerce at the heart of their ambitions using the insights of this report to achieve new successes in the digital age?

We are joined by leaders, who are responsible for digital at large international Manufacturers. They share their challenges in the journey of becoming more customer-centred by leveraging digital. What steps did they take before starting their digital transformation? What pitfalls have they encountered, and how did they overcome them?

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02. CONTENT

Digital is on the agenda.

The trend is obvious, 83% of manufacturers increase their budget for digitalisation. Why? Today, B2B buyers dictate how manufacturers should sell. Customers have evolved their preferences and now favor digital interactions over traditional ones in many purchasing situations. This is why leading manufacturers invest in customer portals, digital self-service, digital assisted purchases and much more. Digital is the way forward, although channel conflicts need to be solved!

What to win?

Learn from the best in B2B digital
Benchmark your own organization’s maturity level within digital adoption and commerce
Sharpen your companies’ digital commerce plans and ambitions
Share your challenges with these digital leaders to learn their opinion and get advice

03. SPEAKERS

Gunnar Berg, Director Digital Center of Excellence Europe, Xylem

Xylem is a leading water technology company committed to “solving water” by creating innovative and smart technology solutions to meet the world’s water, wastewater and energy needs. In a world of ever-growing challenges, Xylem delivers innovative water technology solutions throughout the cycle of water.

Gerrit Enthoven, Director Sales EMEA, Intershop

Gerrit is responsible for the growth of Intershop in Europe and has been involved in over 100 challenging international B2B commerce projects. Gerrit advises and guides manufacturers and wholesalers to digitalize, transform and boost their online business. Intershop provides a world-leading B2B commerce platform, which supports clients like Atlas Copco, Rockwool, TomTom, BMW, Miele. Intershop is the initiator of the “B2B Digital Group”, consisting of 30 experts in the field of digitization.

Herbert Pesch, Commercial Director, Valtech

Herbert is Commercial Director at Valtech and has 20+ years of experience in B2B digital. He has helped B2B companies like Vanderlande Industries, Atlas Copco, Aalberts Industries, Carlsberg, Dynapac, NCOI, Mazars, and RAI Amsterdam with creating digital platforms. Herbert advises clients on a strategic level and regularly speaks at industry events in the Netherlands and abroad. With “Let’s talk B2B!” Herbert reports on the developments in B2B Digital. Evident is the initiator of the “B2B Digital Group”, consisting of 30 experts in the field of digitization.

Lisa Hellqvist, Managing Director, Copperberg

In 2012 Lisa co-founded Copperberg and has since the start been the acting Managing Director. With over 15 years of experience in the industry, she first joined the group of companies as Marketing Director in 2009. In addition, Lisa holds a Bachelor’s degree in business administration and economics.

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