01. E-book
The Pricing Execution Gap Playbook
Pricing has become one of the most important capabilities in manufacturing and distribution. For decades, pricing functioned mainly as a downstream activity. Teams adjusted margins after their strategies were defined, and then responded to market pressure after it appeared. That model no longer works.
02. CONTENT
Pricing is no longer seen as a back-office calculation. It is increasingly viewed as a strategic growth lever.
According to the 2025 Copperberg + Vendavo Pricing Survey, 85% of companies still rely on spreadsheets for daily pricing decisions, even as pricing becomes one of the fastest-moving commercial disciplines. This gap high-lights a critical challenge. Many organizations have modern pricing tools, but execution still depends on manual processes.
The industry has reached an inflection point. Pricing transformation requires more than new technology. It is about aligning strategy, systems, and decision-making at the moment a deal happens.
03. ABOUT
Vendavo helps manufacturers, distributors, and other complex B2B enterprises turn commercial complexity into advantage; leveraging AI, enterprise data, and human brilliance to build a cogent commercial system.
Through a unified platform for pricing, quoting, and rebates, organizations capture value systematically, improve margins by 1 to 3 percent, and make every decision traceable and defensible. For more information, visit the website.
Copperberg creates original content, on physical and digital platforms, bringing together the manufacturing community in order to grow and build relationships globally.
On a daily basis, we work hard to improve, develop and innovate our concepts and original content in order to ensure the best hands-on, real-life strategies for all our community members. Our ambition is to provide ideas, networking, and industry exchange between peers that inspires and leads to action. For more information, visit the website.
Pricing has become one of the most important capabilities in manufacturing and distribution.
04. DOWNLOAD