01. Survey Report

Aftermarket Benchmark Survey Report 2021

Transformation is not an overnight success. As we analyze and report on the evolution of the service industry every year, we know that any significant business change takes a lot of time and consideration—not to mention resources. Although disruption and market volatility has forced some service leaders to take huge leaps last year in terms of digitalization, the industry’s journey toward digital maturity continues.

In the 2021 Aftermarket Benchmark Survey Report, sponsored again by Vendavo, we’ve seen that the number of respondents without a clear digital strategy has significantly decreased since 2020. Likewise, this year, that number has significantly decreased yet again, with more and more service leaders realizing the importance of digitalization.

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Vendavo powers the shift to digital business for the world’s most demanding B2B companies,unlocking value, growing margin and accelerating revenue.

Vendavo powers the shift to digital business for the world’s most demanding B2B companies, unlocking value, growing margin and accelerating revenue. With the Vendavo Commercial Excellence platform, companies develop dynamic customer insights and optimal pricing strategies that maximize margin, boost sales effectiveness, and improve customer experience. For more information, visit the website.


For this year’s report, we have surveyed over 100 decision makers across the service business spectrum, to see how it has evolved regarding digitalization, pricing, and resilience to current and future challenges.

In this report, we dive deeper into the digital journeys of our survey participants and look at the pricing models supporting their service businesses while also identifying the strategies that will help them address present and future challenges. To see all our key findings, download the report today.

Digital transformation is a process that requires constant effort and alignment with advanced technology and evolving customer expectations.