THE ESSENTIALS OF A DIGITAL SERVICE BUSINESS
COPPERBERG ONLINE SUMMIT
For the past couple of decades, the digital storm has been knocking down industries after industries. What makes you think you’re not next?
In this exclusive Copperberg Online Summit, we’re proud to present two exciting speakers who’ll walk us through on the essentials of creating a digital service business. With only 31% of organizations having a clear digital strategy, it’s time for the manufacturing sector to get ready, before it’s too late.
COMPETENCE NEEDED TO MAKE YOUR WORKFORCE READY
Digital is not only about technology. In fact, it’s mostly not; it’s first and foremost about people. Does your organization have the right skill-sets internally to thrive in the digital age? This session will cover not only the characteristics of people needed on both ends (in the office and technicians) but also the technical set-up needed to make your workforce digital ready.
Julia Möller, Owner, Tigris-Consulting
5-STAR CERTIFIED SPEAKER – 2nd HIGHEST RATED SPEAKER AT AFTERMARKET BUSINESS PLATFORM 2018
Julia spent many years at M-I SWACO, A Schlumberger company, where she learned a great deal that she then applied in her position as Head of After Market in Kassel, Germany to establish a strategy to build up and develop the service line in the newly created After Sales department. There, she worked in an interface function between CEO, Sales, Engineering, Marketing, Representatives and Technical Service department. She was the point of contact for clients after the purchase of new equipment regarding visits for maintenance inspections, spare parts, customer training etc. Currently she is Assisting companies in the organisational management of Field Service Personnel, with a focus on communication, knowledge management and implementing new methodologies and processes to fundamentally improve the hiring, retention and personal development of Service Engineers.
DIGITAL VALUE CREATION
The main driver for digital transformation should not be a new technology or the hype around a specific tool (like Blockchain, AI, etc.), but the actual value that you want to create. To support managers in defining this value objective, the session will develop a model of three types of value that can be created with the help of digital technologies: platform, cost, and experience value. This can be used as a starting point to see how companies can improve their value proposition and only then move on to see what technologies could be helpful to achieve that.
Nikolaus Obwegeser, Research Scientist, IMD Business School
5-STAR CERTIFIED SPEAKER – HIGHEST RATED SPEAKER AT CONFERENCE OF THINGS 2019
Nikolaus is an experienced academic researcher and lecturer, enthusiastic about all things digital. He is currently employed at the Global Center for Digital Business Transformation – an IMD and Cisco initiative, in Lausanne, Switzerland. Nikolaus’ works have been published in numerous highly-regarded academic and practitioner outlets. He enjoys working closely with industry partners to create new insights that are both rigorous and relevant to practice. Before joining IMD, Nikolaus was an Assoc. Prof. for Information Systems at Aarhus University, Denmark.