Reading time: 3 minutes
As the Content Manager at Copperberg, attending Aftermarket and that being Copperberg’s oldest and most established event was a huge deal for me. I was finally going to meet the people who I was writing, researching and reading for. I had the chance to learn from experts. And I would witness my colleagues do what they do best: turning knowledge into action by connecting peers and leaders, giving them the tools to achieve their goals. It would be a lie if I told you that I wasn’t nervous. I was nervous and excited at the same time.
Who are the participants? Will they share their thoughts with me? Will I be able to understand the discussions that take place? Will I be able to grasp huge concepts such as servitization, innovation and digitalization and be able to create content that is of value to our community here?
These were some of the questions I had during my first commute to Nykoping where the conference took place from 16th to 18th of October. And as cliche as it sounds, once I stepped out of the train, a sense of calm took over me. I told myself that I would do my best, have fun along the way and I would learn from my experience.
And after an intense yet fulfilling 3 days, I’m happy to share my impressions from Aftermarket.