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The World Economic Forum’s Annual Meeting 2026 in Davos, themed A Spirit of Dialogue, brought together political leaders, business executives, and policymakers to confront pressing global challenges in trade, geopolitics, and technology.

Author Radiana Pit | Copperberg

Photo: Freepik

The Forum mapped out a high-stakes global landscape, as documented in the WEF Global Risks Report 2026, which notes fractured trust between nations, intensifying geoeconomic competition, and the broad implications of artificial intelligence (AI), while also identifying geoeconomic confrontation as a top global risk. For industrial manufacturers, the dialogue made it clear that anticipating uncertainty, embedding innovation, and diversifying trade and supply channels are necessary to navigate a volatile global economy.

1. Trade Is No Longer Only About Cost

For decades, globalization encouraged manufacturers to optimize purely for cost. However, the 2026 Forum discussed trade in terms of resilience, security, and strategic leverage, not just efficiency. 

The remarks by European Commission President Ursula von der Leyen reflected the EU’s intention to broaden its trade partnerships, emphasizing the progress toward the EU–India free trade agreement, described as the “mother of all deals,” that would create a free‑trade zone encompassing roughly two billion people and a significant share of global GDP.

Meanwhile, the special address by Canadian Prime Minister Mark Carney asserted that the post‑war rules‑based international order can no longer be taken for granted, as the world is “in the midst of a rupture, not a transition”. Carney argued that this systemic shift requires middle powers to build resilient coalitions and adapt to a world where economic integration and geopolitical competition are deeply intertwined.

For industrial manufacturers, this means that operational decisions must now take geopolitical risk, supply chain security, and strategic priorities into account. Trade policies and tariffs are increasingly wielded as tools of influence and geopolitical leverage, rather than being used solely to optimize economic efficiency.

During a panel session on the global economic outlook, WTO Director‑General Ngozi Okonjo‑Iweala asserted that global trade will “not return to its old model,” urging countries and businesses to build resilience by diversifying trade partnerships and reducing dependence on any single channel.

2. Geopolitics On the Factory Floor

Manufacturers have known that geopolitics is an operational variable since the pandemic. Davos 2026 confirmed that the factory floor has become a geopolitical space, too.

Harvard economist Gita Gopinath described what she called a “once-in-a-century breakdown” in the global order, reflecting a broader view on the deepening economic uncertainty and volatility caused by geopolitical tensions. This is vividly illustrated by the episode over Greenland, in which U.S. tariff threats and geopolitical maneuvering sparked alarm among European leaders before being defused.

This context has practical implications for industrial manufacturers. Operational and investment decisions can no longer be treated as purely economic calculations.

  • Capital deployment must account for political alignment. Decisions on where and how to invest now increasingly factor in the stability, regulatory environment, and strategic alignment of host countries, alongside considerations like labor costs and logistics.
  • Technology transfers and exports face heightened scrutiny. National security concerns, export controls, and regulatory oversight are reshaping the cross-border movement of sensitive industrial and digital technologies.
  • Project timelines must incorporate geopolitical uncertainty. From new plants to expansions, manufacturers are now planning with potential regulatory shifts, trade disruptions, and supply chain shocks in mind.

Regional and middle powers are responding to the structural shifts in global geopolitics by prioritizing resilient trade and industrial networks.

3. AI as the New Industrial Backbone

AI dominated Davos 2026 discussions, not as a technical novelty, but as a transformative force reshaping labour markets, economic productivity, and strategic industrial investment.

NVIDIA CEO Jensen Huang described the expanding AI ecosystem as “the largest infrastructure build‑out in human history”, spanning energy and construction, advanced manufacturing, cloud operations, and application development.

Managing Director Kristalina Georgieva presented IMF research showing how AI is already reshaping the labour market and describing its impact as a “tsunami”. The IMF estimates that roughly 40% of jobs worldwide will experience significant changes due to AI, with limited impact on wage growth. In advanced economies, the figure rises to around 60%, reflecting higher automation potential, while in lower-income countries, the proportion ranges from 20% to 26%. Entry-level and routine tasks are most at risk, which could limit job opportunities for younger workers without reskilling. Uneven adoption of AI may also widen gaps between regions and industries.

While AI’s potential to augment human roles and create new forms of work is widely acknowledged, it must deliver tangible productivity gains beyond the tech sector, across the broader economy, or it risks generating benefits that are narrowly concentrated and disconnected from widespread economic impact. As Microsoft CEO Satya Nadella put it, “If AI only benefits tech firms, it’s a bubble”.

AI’s potential hinges on the “human in the lead, not human in the loop”, according to Accenture CEO Julie Sweet. This means that roles must be redesigned rather than eliminated, with employees supervising AI systems and making final decisions on production, quality, and logistics. AI should be embedded as a decision-support tool for real-time insights across supply chains, energy use, and operational flows, while humans must remain accountable for strategic choices and risk management.

4. Resilience Is the New Efficiency

Davos 2026 clarified the high-stakes environment in which industrial manufacturers must now operate, requiring a fundamental rewrite of the traditional manufacturing playbook.

The pursuit of global efficiency is being superseded by a focus on regional resilience, where security of supply and operational uptime are prioritized over the lowest unit cost. Similarly, the just-in-time model is evolving into a multipolar network approach, where redundant supply chains and just-in-case buffers are treated as strategic assets. Production planning must now account for geopolitical risk as a primary variable, often outranking raw material costs in the final equation.

As the discussions at the Forum illustrated, business strategy is now deeply intertwined with the broader global context. Whether navigating the “tsunami” of AI integration or the shifting alliances of middle powers, industrial leaders must treat geopolitical and technological uncertainty as operational constants.

About Copperberg AB

Founded in 2009, Copperberg AB is a European leader in industrial thought leadership, creating platforms where manufacturers and service leaders share best practices, insights, and strategies for transformation. With a strong focus on servitization, customer value, sustainability, and business innovation across mainly aftermarket, field service, spare parts, pricing, and B2B e-commerce, Copperberg delivers research, executive events, and digital content that inspire action and measurable business impact.

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