Beyond a phenomenal understanding of the market, visionary growth strategies, and value-driven customer focus, what makes a manufacturing organization truly stand out in today's landscape is the ability to innovate.
Likewise, it's the ability to innovate that can ensure business continuity and propel your company further into a future where you have to be digitally adaptive, agile, and flexible. It goes without saying, but now more than ever, it's of utmost importance to imbue your corporate culture with the spirit of innovation.
The best way to start doing that is by debunking the myth that innovative leaps have to come solely and directly from the CEO. While this is true in many cases, it's not a general rule. In fact, innovation is truly rewarding and sustained if it's driven via the people by inspiring and empowering employees to promote this spirit.
So, in order to start fostering a culture of innovation, you should first:
- Raise awareness and sensitize employees to the power of innovation and its opportunities
- Motivate your employees to engage in innovative endeavors alongside their daily activities
- Provide the information, structures, spaces, training, and tools that can help your employees improve their innovative skills
Once you understand the basics of the initial phase and remove the misconception that management alone is responsible for innovation, you should consider the following recommendations to achieve real transformation.
1. Understand the difference between invention and innovation
To put it simply, innovation leverages invention—on a commercial scale. You don't have to invent anything new to get ahead of the curve.
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